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Recommended Reading

There are some really good books on sales out there.

Here is a selection of good reads that the SFG team and our clients have found really useful.
We’ve made it easy for you to purchase these books through Blackwell’s.

The Game Changer – Alistair Gray

Alistair is the founder and Managing Director of Renaissance & Co, UK, and one of Europe’s leading strategic management consultants.

The world of sales and sports has so many comparisons. Alistair’s lifetime of experience in business and sport makes this book a great read. It emphasises the benefits of embracing change in mindset and strategic perspective.

He looks at strategic management in business and sport and the book is full of pragmatic insights on how to decide and then deliver. The book will be stimulating for executives in business and sport at any stage in their career, and is packed with insights into how to deliver meaningful and strategic change.

The TOP Sales Leader Playbook – Lisa D. Magnuson

The TOP Sales Leader Playbook by Lisa D. Magnuson is an essential guide for sales leaders who want to build high-performing sales teams and drive revenue growth. The book provides a comprehensive framework for sales leadership that includes strategies for hiring and developing top talent, setting goals and metrics, and creating a culture of success.

Magnuson draws on her extensive experience as a sales leader and consultant to provide practical insights and real-world examples that illustrate the principles she outlines. The book covers a range of topics, including creating a sales strategy, building a sales process, managing sales teams, and coaching for success.

One of the strengths of this book is its emphasis on actionable advice. Magnuson provides a range of tools and templates that sales leaders can use to implement the strategies she outlines.

The TOP Sales Leader Playbook is a must-read for sales leaders who are looking to take their teams to the next level. Magnuson’s insights and strategies are based on years of experience and proven results, making this book a valuable addition to any sales leader’s library.

Smart Calling – Art Sobczak

If your job involves calling potential customers, Smart Calling by Art Sobczak is essential read. The book introduces a proven process for making successful calls that focuses on building relationships and providing value to your prospects. Instead of using outdated and ineffective scripts, Smart Calling emphasizes the importance of customizing your approach to each individual prospect.

The book provides practical guidance on how to research your prospects, identify their needs and pain points and craft a compelling message that resonates with them. Sobczak also shares real-world examples and success stories from sales professionals who have used the Smart Calling approach to dramatically improve their results.

The author has provided a valuable resource for sales professionals who want to improve their calling skills and achieve greater success in their sales efforts. The book provides practical advice that is grounded in research and real-world experience, making it a valuable resource to any sales professional.

Insight Selling – Mike Schultz & John E. Doerr

If you’re a sales professional looking to elevate your game, Insight Selling by Mike Schultz and John E. Doerr is a must-read. The book introduces a powerful new approach to selling that is all about providing value and building trust with your clients. Instead of focusing on pushing products, Insight Selling emphasises the importance of becoming a trusted advisor to your clients and helping them solve their problems.

The book provides practical guidance on how to adopt this approach, including how to conduct effective research, develop insights, and build relationships with clients. Schultz and Doerr also share real-world examples of companies that have successfully implemented the Insight Selling approach, highlighting the impact it can have on sales success.

This book is an excellent resource for sales professionals who are looking to take their skills to the next level. The authors provides a fresh perspective on selling that is grounded in research and practical experience. Insight Selling is a valuable addition to your reading list.

Agile Selling – Jill Konrath

Agile Selling by Jill Konrath is an essential read for sales professionals looking to succeed in today’s fast-paced business world. The book introduces an approach to selling that emphasizes adaptability and responsiveness. Konrath argues that salespeople must be able to pivot quickly and respond to changing market conditions to succeed.

The book provides practical tips and strategies for how to become more agile in your selling approach. Konrath emphasises the importance of being proactive and staying ahead of the competition. She also discusses how to leverage technology to increase efficiency and streamline the sales process.

Agile Selling is a valuable resource for sales professionals looking to stay ahead of the curve. The book provides a fresh perspective on selling that is both practical and effective. Konrath’s insights and advice are based on years of experience and research, making this book a must-read for anyone in the sales industry.

Spin Selling – Neil Rackham

Spin Selling by Neil Rackham is a game-changing book for anyone in the sales industry. The book introduces a new framework called SPIN selling that emphasizes the importance of asking the right questions. The four types of questions that salespeople should be asking are Situation, Problem, Implication, and Need-Payoff.

Rackham’s approach is data-driven and based on extensive research. His team analysed thousands of sales calls, identifying what worked and what didn’t. This research-based approach provides valuable insights into the psychology of selling and helps readers understand why certain techniques are more effective than others.

Overall, this provides a comprehensive framework for successful selling that is backed by years of research and proven results. The book is a must-read for anyone looking to improve their sales skills and close more deals.

 

The Little Red Book of Selling – Jeffrey Gitomer

Looking for a concise and practical guide to selling? Look no further than The Little Red Book of Selling by Jeffrey Gitomer. This book is full of valuable insights and strategies that can help you become a more effective salesperson and achieve greater success in your career.

Gitomer emphasizes the importance of attitude, stressing that a positive mindset is essential for successful selling. He also provides practical advice on building relationships with clients, including tips on how to ask the right questions and listen actively to your customers.

In addition to these core topics, this book covers a wide range of other important selling skills, such as prospecting, closing, and negotiating. Gitomer’s writing style is engaging and entertaining, making this book both informative and enjoyable to read. The Little Red Book of Selling is a valuable resource that can help you take your career to the next level.

The Sales Magnet – Kendra Lee

The Sales Magnet by Kendra Lee offers practical advice and expert strategies for attracting and retaining clients, closing deals, and growing your sales.

Lee’s writing style is engaging and this book is a valuable resource for sales professionals at all levels. She provides actionable advice on prospecting, building relationships, and developing sales strategies that work in today’s fast-paced and constantly evolving business environment.

One of the strengths of The Sales Magnet is its focus on creating a customer-centric approach to sales. Lee emphasizes the importance of understanding your customers’ needs and providing them with personalized solutions to their problems. By doing so, you can build long-lasting relationships and attract new clients through word of mouth.

This book is an essential read for anyone looking to elevate their sales career to the next level. With Lee’s input, you’ll gain the knowledge and tools to achieve your sales goals and succeed in today’s competitive business environment.

 

The Only Sales Guide You’ll ever need – Anthony Iannarino

Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best? The answer is simple: it’s not about the market, the product, or the competition-it’s all about the seller.

The Only Sales Guide You’ll Ever Need provides valuable insights into how to develop the skills and habits necessary to succeed in sales, including prospecting, building relationships, and closing deals. The book emphasises the idea that successful salespeople are made through hard work, dedication, and a commitment to continuous improvement. Iannarino provides actionable advice on how to develop the skills and habits necessary to succeed in sales and achieve your sales goals.

This book is an essential read for anyone looking to improve their sales skills and achieve success in today’s fast-paced and competitive sales environment. With Iannarino’s expert guidance, you’ll learn how to create a successful sales career and achieve your goals.

Sales Acceleration Formula – Mark Roberge

The Sales Acceleration Formula completely alters the sales paradigm. In today’s digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable.

Roberge draws on his experience as a sales leader at HubSpot to offer practical advice and proven strategies for driving growth and achieving success in today’s competitive business environment.

The book is focused on the idea that data-driven sales processes are key to achieving predictable revenue growth. Roberge provides actionable advice on how to use data to identify and target the right prospects, create effective sales messaging, and build high-performing sales teams.

Roberge’s writing style is engaging and easy to understand, making this book accessible to readers of all levels of experience. With the author’s expert guidance, you’ll learn how to use data to drive growth, build high-performing sales teams, and achieve predictable revenue growth. It’s an essential read for anyone looking to succeed in today’s competitive sales world.

New Sales. Simplified. – Mike Weinberg

Looking to succeed in today’s competitive business environment? Would you like to improve your selling skills? New Sales. Simplified. by Mike Weinberg is a must-read book for you. Weinberg offers practical advice and proven strategies for creating a streamlined and effective sales process that delivers results. 

The book is focused on the idea that sales should be about solving problems for customers, rather than simply pushing products or services. Weinberg provides actionable advice on how to identify and target the right prospects, create compelling messaging, and build relationships that lead to sales. 

Weinberg’s writing style is engaging and easy to understand, making this book accessible to readers of all levels of experience. Whether you’re a seasoned sales professional or just starting out, New Sales. Simplified. offers valuable insights into how to create a more effective sales process and achieve success in a fast-paced, ever-changing sales environment. 

Inbound Selling – Brian Signorelli

Inbound Selling by Brian Signorelli is an excellent book providing practical insights and strategies for mastering the art of inbound sales. The book is focused on the idea that sales should be about helping customers achieve their goals, rather than simply pushing products or services. 

Signorelli provides real-world advice on how to create a customer-centric sales process, including how to identify and understand your target audience, create compelling content and build relationships with prospects. He also offers practical tips on how to leverage technology to streamline your sales process and deliver a better customer experience. 

The book is well-organized, easy to read, and filled with practical examples that demonstrate the power of these strategies in action. The author offers valuable insights into how to create a more effective sales process and achieve success in a rapidly changing sales landscape. 

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